🧧 Featured products

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OUR MISSION

Spirit of China (SoC) was born out of CAMUS International Limited's mission to promote the aroma of Baijiu around the world. As a specialty concept brand exclusive to the travel retail, SoC only collaborates with premium Chinese Baijiu brands with a storied past, inherited craftsmanship and irreplicable brewing resources. 

OUR MEANING

"Spirit of China" can be translated into both "Chinese spirit" and "national liquor" in Chinese. The meaning of this play on words is signified in the Chine character 国 (guo) of the brand's logo. These symbols carry a positive, fortunate and festive connotation. Our red and gold colors send our warm wishes of prosperity to our clientele.

OUR RANGE

✍️ Interessed? Get in touch

TRAVEL RETAIL EXCLUSIVE

As a specialty concept brand exclusive to the travel retail, SoC only collaborates with premium Chinese Baijiu brands with a storied past, inherited craftsmanship and irreplaceable brewing resources. Exclusive to the travel retail, SoC offers superb gift choices for family and friends, or of course for self-appreciation.

🀄️ The History of Kweichow Moutai

CURATED WITH CARE

"Spirit of China" ("SoC") was born out of CAMUS International Limited' s mission to spread the aroma of Baijiu around the world. SoC strives to be consumers' first choice when buying Baijiu and the travel retail expert in the category, and lets the world experience Chinese culture through a carefully curated collection of China's finest Baijiu.

🍶 Shede Founder’s Tribute

GOOD FORTUNE

"Spirit of China" can be translated into both "Chinese spirit" and "national liquor" in Chinese.
The meaning of this play on words is signified in the Chinese character 国 (guo) of the brand's logo. This symbolic and auspicious logo is outlined in a red, minimalist, cloud pattern to add a traditional and festive connotation.

🐉 Gujing Distillery - Heritage Cellar Baijiu

Our latest news and events

  • The Wonderful World of Baijiu: A Guide to the Different Classifications

    The Wonderful World of Baijiu: A Guide to the D...

    Baijiu, the traditional Chinese spirit, has been around for thousands of years and is an essential part of Chinese culture. With its unique flavor profile and complex production process, baijiu...

    The Wonderful World of Baijiu: A Guide to the D...

    Baijiu, the traditional Chinese spirit, has been around for thousands of years and is an essential part of Chinese culture. With its unique flavor profile and complex production process, baijiu...

  • how to make baijiu

    How is baijiu made?

    Baijiu is a traditional Chinese liquor that is made through a complex fermentation process. The basic steps to make baijiu are as follows: Preparation of the Grains: The first step...

    How is baijiu made?

    Baijiu is a traditional Chinese liquor that is made through a complex fermentation process. The basic steps to make baijiu are as follows: Preparation of the Grains: The first step...

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