Collection: Shede 舍得

SHEDE 舍得 is an iconic name in baijiu, manifesting the wisdom of Chinese philosophy. As one of the top 5 baijiu brands, it has a brand value of $85.4 billion USD. Its production adheres to the motto “Sacrifice to Gain”—sacrificing 98% of the raw spirit to preserve only the essential 2%. Moreover, it boasts the world’s largest store of aged premium baijiu, fulfilling the commitment: “Every bottle aged to perfection”.

SHEDE originated at Tai’An Workshop, which was among the first 5 sites to be certified for its unique contribution to China’s culinary culture. Founder’s Tribute, the international debut of SHEDE, pays tribute to the long tradition of Tai’An Workshop, harmoniously blending its Chinese heritage with a modernist Yin Yang design.