Our Mission
Spirit of China (SoC) was born out of CAMUS International Limited's mission to introduce the unique aroma of Baijiu to the world. As a specialty concept brand exclusive to the travel retail sector, SoC collaborates solely with premium Chinese Baijiu brands that boast a storied history, inherited craftsmanship, and irreplaceable brewing resources.
Our Meaning
Spirit of China" can be loosely translated as both "Chinese spirit" (referring to the essence or character of China) and "national liquor" (specifically referring to Baijiu, a traditional Chinese distilled spirit) in Chinese. The play on words is cleverly signified by the Chinese character 国 (guó) in the brand's logo. This character carries positive, fortunate, and festive connotations. The red and gold colors used in our branding convey our warm wishes of prosperity to our clientele.