Moutai Li Bai & Du Fu Editions Pop-Up Store Hits Paris Charles de Gaulle Airport!

From October 1 to October 31, 2025, Camus is set to ignite a two-month cultural and sensory journey at the heart of the International Departures Hall, Terminal 1, Paris Charles de Gaulle Airport! Get ready for the "Moutai Li Bai & Du Fu Editions Limited-Time Pop-Up Store"!

This isn't just an event; it's your golden ticket to dive deep into the rich tapestry of Moutai's brand heritage. Discover the time-honored brewing techniques that have been perfected over centuries, and feel the allure of Moutai's one-of-a-kind charm.

Dive into Three Unique Zones:

 

1. Brand Display Wall: A Visual Feast

Craftsmanship Unveiled: One side of the wall comes alive with a vivid showcase of Moutai's meticulous brewing process. From the careful selection of premium raw materials to the precise distillation that captures the essence of the liquor, and from the patient aging in traditional earthenware jars to the artful blending that creates the perfect balance.

Li Bai & Du Fu Editions Spotlight: The other side is dedicated to the stars of the show - the Moutai Li Bai & Du Fu editions. Immerse yourself in the captivating designs and visuals that exude the essence of Eastern aesthetics, a perfect blend of tradition and modernity.

 

2. Product Display & Tasting Zone: A Sensory Journey

Showcase of Excellence: Here, you'll find the Moutai Li Bai & Du Fu products proudly displayed, like precious gems waiting to be discovered. A professional tasting counter is also set up, inviting you to embark on a flavor adventure.

Expert Guidance: Our seasoned Moutai brand ambassadors are here to elevate your tasting experience. They'll lead you through the nuances of Moutai, from its mellow and smooth texture to its elegant and delicate aroma. You'll get to savor the complex layers and unique flavors that make Chinese Baijiu truly exceptional.

 

3. Xiaomao Interactive Photo Booth Zone: Capture the Moment

Cute and Memorable: Step into a world of cuteness with the adorable "Xiaomao" (Moutai's beloved mascot) image wall. Strike a pose, snap a photo, and create memories that will last a lifetime. Share your Moutai moment with the world!

Moutai is more than just a drink; it's a cultural ambassador that bridges the East and the West, fostering dialogue and understanding across continents. This limited-time pop-up store event is our invitation to global travelers to peek into the soul of Moutai. Through this window, you'll not only appreciate the exceptional quality that lies beneath the surface but also witness the timeless brand's vibrant and forward-looking spirit.

We cordially invite you to take a moment out of your busy journey through Charles de Gaulle Airport. Sip on a glass of Moutai, listen to a brewing tale from the ancient East, and experience the wisdom and beauty of Eastern culture. To ensure you have the ultimate white liquor tasting experience, we've included a "Baijiu Tasting Guide" just for you.

Don't miss out on this once-in-a-lifetime opportunity! Come and be a part of the Moutai magic at Paris Charles de Gaulle Airport!